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  • MapQuest Business Search Redesign

    A User-Centric Approach to Balancing User Needs and Business Goals Timeline 2 months Role UX Designer UX Researcher Skills Web Analytics Task Flow Analysis Lab Usability Testing Lo-fi and Hi-fi Design Tools Omnigraffle Omniture Web Analytics Adobe Photoshop Project Summary Background The search result page was the highest revenue contributor on MapQuest.com before Google launched…

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