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Adapting MapQuest.com for Diverse Mobile Browsers Timeline 3 months Role UX Architect + Designer Skills Information Architecture Task Flow Analysis Wireframes Mobile Design Tools Omnigraffle Adobe Photoshop Pencil + Paper Project Summary Background With the emerging mobile technology, MapQuest saw this as an opportunity to expand its presence into various mobile platforms, including mobile web.…
A User-Centric Approach to Balancing User Needs and Business Goals Timeline 2 months Role UX Designer UX Researcher Skills Web Analytics Task Flow Analysis Lab Usability Testing Lo-fi and Hi-fi Design Tools Omnigraffle Omniture Web Analytics Adobe Photoshop Project Summary Background The search result page was the highest revenue contributor on MapQuest.com before Google launched…